Naz Amarchi-Cuevas Named to Serve on the LIMA Board of Directors

Amarchi-Cuevas will begin her term July 1, 2018.

A leading female force in global digital entertainment and brand development, Naz Amarchi-Cuevas, Head of Licensing at SYBO Games, has been named to LIMA’s Board of Directors.

Nominated earlier this year, and voted on by LIMA membership, results were announced in May at the Annual LIMA Membership Meeting held prior to Licensing Expo. Nominees must demonstrate an enthusiasm and passion for the licensing industry, be an active LIMA member, and illustrate a proven commitment to the industry.

I’m humbled and honored to join the LIMA Board,” said Amarchi-Cuevas. “It’s comprised of an incredible group of savvy professionals who have been working diligently alongside industry veteran Charles Riotto at the helm, and now to be led by the incredible Maura Regan who will take the reign as President of LIMA also on July 1st, and who collectively share an immense global perspective and know-how of the Licensing Industry.

Amarchi-Cuevas plans to bring her passion, international background and avid curiosity to the LIMA Board. “The industry is at a pivotal intersection: an ever-changing retail landscape, and a fan base accustomed to rapid consumption of bite-size entertainment, demand the industry to be strategic and create smart opportunities with partners,Amarchi-Cuevas added.

At SYBO Games, she is integrating the company and its top mobile gaming brand Subway Surfers, further within the entertainment space. Credited with combining the digital world of gaming with traditional consumer products at retail, Amarchi-Cuevas is determined to redefine how entertainment, technology and consumer products merge.

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