Entertainment One (eOne) returns to International Licensing Expo (ILE) this year with its world-class line-up of award-winning preschool entertainment properties: Peppa Pig, PJ Masks and Ben & Holly’s Little Kingdom.
Global licensing phenomenon Peppa Pig continues to expand into international markets and now boasts over 1,000 licensees globally. The brand has standout retail presence in the UK, the U.S., ANZ, China, Italy, Brazil and France. Through a new global partnership with Merlin Entertainments Peppa Pig Land in-park attractions launched recently at Heide Park in Germany and Gardaland in Italy, in addition, Merlin are set to create the ultimate Peppa Pig indoor play experience from 2018/2019 in the US and China. eOne is gearing up to celebrate the brand’s 15th anniversary milestone in the UK and Australia in 2019 with a calendar of events, which will be buoyed by a fresh pipeline of 117 new episodes premiering on-air from spring 2019 through winter 2022.
eOne’s preschool superhero property PJ Masks has soared in popularity in the past 12 months following strong broadcast ratings and the launch of a full product line, which took the international retail market by storm. With annual global retail sales going from strength to strength, PJ Masks has firmly cemented its position as a leading preschool brand.
Just Play’s global master toy line has garnered widespread acclaim and propelled PJ Masks to the #1 growth property in the U.S. preschool toys sector last year. The hit TV series is broadcast in more than 150 territories globally on the Disney Junior network. It has been amplified by the launch of series 2 at the beginning of this year across a plethora of terrestrial channels around the world and VOD partners, including China, where the show has just launched on 3 platforms. Throughout 2018 the popular PJ Masks live stage show, Time to be a Hero, will further expand into North America. A national Australian live tour is also now set to kick-off in September and a new brand-themed attraction will open at Leolandia theme park in Italy next year.
Entertainment One will be exhibiting in Booth G196 and diaries are now open for appointments.