During Pitti Bimbo there will be a packed calendar of events, exhibitions, meetings, conferences, opportunities for discussion and reflection as well as moments of entertainment.
The protagonist brands with special projects, launches and returns at Pitti Bimbo 87 include:
The debut of the Philosophy collection by Lorenzo Serafini
On the occasion of Pitti Bimbo, Lorenzo Serafini launches Philosophy’s clothing line for children, produced and distributed on license by Gimel. On stage, Spring Summer 2019.
Dondup chooses the platform of Pitti Bimbo to launch its new course
Dondup returns to Pitti Bimbo and presents its new course with a press meeting inside the P.O.P. Arena on Friday 22 June which will involve the participation of Matteo Marzotto.
The Monnalisa Garden Party: it’s flower power!
Monnalisa, attending Pitti Bimbo with a new location in the Sala delle Colonne, will be holding a Garden Party in the splendid Torrigiani Gardens at 7.00 p.m. on Thursday 21 June, romantic alcoves for a bloom-filled collection.
DSquared2: an end of year party to celebrate the first 5 years of the kids’ line and a capsule collection
DSquared2 takes part in Pitti Bimbo for the first time and communicates its world inside an independent space in the Fortezza da Basso. At 9.00 p.m. on Thursday 21 June, a thrilling end of year prom-themed dance will celebrate five years of the kids’ line and the birth of a new capsule collection.
The 60 YEARS OF CHICCO – CHICCO GENERATION exhibition-event
In order to celebrate its sixtieth anniversary, Chicco will be holding an exhibition-event that will talk to those who, generation after generation, have grown up together with the iconic childcare brand, surrounded by its ministering, attention and its products. The Millennials, Generations X and Y, the digital natives and the Baby Boomers: generations that are distant from each other but united in the Chicco Generation. A bond of affection and emotions that we can rediscover in the exhibition’s amusing and colorful itinerary.
Plus, the crammed schedule for Thursday 21 June includes:
_ at 11.00 a.m., in the stand, MimiSol presents the summer collection 2019 “Un mare di fiori-A sea of flowers” with a multimedia installation curated by Mauro Balletti;
_ from 5.00 to 7.00 p.m., Petit Bateau invites everyone to a cocktail party at the Società Canottieri Firenze;
_ from 6.00 to 10.00 p.m., Guess kids celebrates the new collection with a party in the city.
Among the new names and important returns for this edition we should mention: Alberta Ferretti, Bikkenbergs, Custo Barcelona, Daniele Alessandrini, GCDS and Paciotti 4Us.