Ben 10 was the protagonist of an extraordinary Tour that stopped in the most famous Italian cities.
Many on field activities have been organized in support of Ben 10, the Turner protagonist alias Ben Tennyson, the hero-boy who – thanks to the Ominitrix watch – manages to turn into 10 fantastic aliens and defeat the evil.
In September, Ben 10 has become the protagonist of the “BOING & CARTOONITO TOUR”, which is taking place in the main squares of Milan, Naples, Turin, Rome and Bari.
In a big structure, entirely Boing and Cartoonito branded, children and their families find many activities of entertainment, games and animation. Among them, Ben 10’s GIANT OMNITRIX, an installation that has allowed all fans of the show to turn into an alien with a simple click and take home the memory photo.
The Ben 10 HERO TRUCK TOUR arrived in Italy last month – the European tour started in July in UK, followed by Poland and Spain. In Italy the special truck has landed in Naples, Rome and Milan nearby selected Toys Center outlets.
At this event, children could live and extraordinary experience, increasing their behavior in their favorite alien. All the participants also had the opportunity to win fantastic gadgets in memory of the day spent together with their goodwill. This retail initiative was designed to support the launch of the new toy range of partnerships with Giochi Preziosi, the official Playmates toy distributor throughout Europe. The range of action figures, role-playing games, such as the famous Omnitrix watch, and playsets arrived on shelves across Europe in July 2017, gaining a quick response right away.
As of December 6, the launch of the Ben 10 cinema campaign with a 30″ spot is expected to take place, and for about a month it will be the most anticipated film for kids and families coming out in the Christmas season.