The branded BEN 10 truck arrives in the major Italian cities to give fans the opportunity to live a true “hero experience”.
The Ben 10 “Hero Truck Tour” – the European tour with as protagonist Ben Tennyson, the most beloved hero-hero star of the TV series of Cartoon Network – arrives in Italy and it allows fans to identify themselves with their own good-natured and live in-person fantastic adventures, full of action and amusement even to an immersive experience of increased reality.
The tour, now coming to Italy, started last July from the UK, is also available in Poland and Spain. Since last October 21, the truck is located in adjacent car parks to selected Italian Toys Center outlets.
Kids who visit the Ben 10 truck can experience a unique increased experience and become their favorite alien. All the participants also have the chance to win fantastic gadgets in memory of the day spent together with their goodwill.
The retail initiative was designed to support the launch of the new toy range in partnership with Giochi Preziosi, the official Playmates Toy Distributor across Europe. The range of action figures, role-playing games, such as the famous Omnitrix watch, and playsets arrived on shelves across Europe in July 2017, gaining a quick response right away.
“Ben 10 has been able to enter the imagination and heart of millions of kids around the world for its values and enthusiasm,” says Ilaria Rossi, Turner’s Italian Licensing Director. “That’s why we are proud of this initiative because it allows TV Series fans to go beyond the adventures seen on the screen and to live them in first person and in an exciting way. In addition, this is an important activity in support of the launch of the toy range which will be the basis for building the success of this brand in other categories with products that will be launched from January 2018.”