Family entertainment specialist Rainbow has announced a new collaboration with Santoro.
Rainbow – ranked at #11 in the list of global licensors – will add to its impressive brand portfolio by acting as licensing representative for Santoro’s renowned Gorjuss collection across Italy, France and Turkey.
Rainbow will capitalise on the impressive growth of Gorjuss. In France and Italy, there is already a strong BTS presence, as well as longstanding success in DTR and apparel. Talks are also underway across various other categories, including toy, food and household goods.
Rainbow Group’s SVP, Licensing and Acquisitions Cristiana Buzzelli shares her enthusiasm for the partnership, saying: “We are so excited to represent a great lifestyle brand like Gorjuss, which so perfectly fits our portfolio and DNA as a company. We are ready to bring Gorjuss into Italy, France and Turkey and work with the best licensing partners in our territories.”
Santoro’s Co-founder and Creative Director Meera Santoro agrees, saying: “Likewise we are thrilled to be working with a company that has such strong synergies with our own. Working with this dynamic enterprise, we cannot wait to see how Gorjuss continues to blossom in the global market.”
This major licensing collaboration had been launched officially at BLE 17, where the two companies’ stands faced one another in partnership.