Brand Monk Licensing to bring Geronimo Stilton branded products to Indian stores.
Atlantyca Entertainment is expanding its global licensing initiatives with the appointment of Brank Monk Licensing (BML) as the exclusive India local licensing and merchandising agent for its popular Geronimo Stilton franchise. Under the terms of the agreement the licensing and brand development agency based in Mumbai, India will represent this property and all the spin off across all key branded product categories.
BML is planning a large merchandising program to initially include toys, apparel, collectables, board games which is set to launch in stores as early as November 2017.
“Our books have sold over 142 million globally and have become a huge success in India with over 3 million copies sold in five years,” noted Marco Piccinini, Licensing Manager, Atlantyca Entertainment. “Geronimo Stilton stories have captured many of India’s young readers whom all have come to adore and love the popular Geronimo Stilton character. This is a great time to expand the brand locally and are so excited to partner with BML who support our beliefs in the brands potential.”
Rohit Sobti, founder of BML noted “Geronimo Stilton is one of the most substantial kid brands around, especially for 6-12-year (Boys & Girls ) old age group because of the treatment and values the wonderful characters always maintain. The books are a big hit in India, so consumer products is the next best logical business step for our burgeoning Indian market. We are planning a very large licensing & merchandising program throughout India starting from initial product launches in apparel, fashion, collectables, and board games followed by securing new partnerships with FMCG companies (consumable products).“