RAINBOW ACQUIRES THE IVEN S.P.A. GROUP

Colorado Film, Moviement, San Isidro and a participation in Gavila are all part of the Group.

Rainbow has recently announced that it has acquired the majority of the group Iven S.p.A of which they form part of Colorado movie, Moviement, San Isidro and a participation in Gavila srl. The group was founded in 1986 by the agent and producer Maurizio Totti, by the Oscar-awarded Director Gabriele Salvatores and by the actors Diego Abatantuono and Paolo Rossi.

Iginio Straffi, President and Founder of Rainbow , and Maurizio Totti President of the Iven SpA group

Iginio Straffi, President and Founder of Rainbow declared:”Rainbow continues to grow by applying an expansion strategy that includes new areas of entertainment. It is in our DNA and since the early steps we have been creative, innovative, international and convinced that we had to propose ourselves as a real platform capable to use all media and all genres. Beyond the television format and live-action, we want to expand our target: from that of children where we are among the leaders in the world to that of young people and families. This is why we are convinced that with Iven Group is a strong alliance between two realities which together can reach even better all the bands of spectators with one eye to international markets. 

With this acquisition Rainbow creates a strong pole of the entertainment that is born from the union of two Italian excellences, with the objective to produce high levels products in Italy and abroad and expand further. Rainbow will invest even more in the live action following the success of the series “Maggie White & Fashion Friends” and thanks to this integration, it will extend the target of its productions to the segment young adults. 

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