CONRAD ENTERPRISES is a new service provider for the Licensing & Merchandising industry.
Founder of the company is Bernd Conrad. After almost 19 years in the business, he is now taking the step into self-employment.
“The constantly changing media landscape and the continuously growing range of Licensing Properties are intensifying the competition within the industry and lead to more complex business models. This why I started CONRAD ENTERPRISES to offer services in Consulting, Coaching and Communications”, Bernd Conrad explains.
The specialist in advertising and marketing proved his flair for establishing brands not only with the launch of the lifestyle brand PUCCA. He is also considered as one of the architects of the international licensing success “Mia and me”. Also, Bernd once started his own automotive blog AUTONOTIZEN ( https://autonotizen.de) as a hobby and built a brand out of it. After only two years, the site reaches up to 30.000+ unique users per month, has a wide social media reach and is already considered as a major source of automotive news and tests by manufacturers and consumers.
CONRAD ENTERPRISES offers various consulting services for licensors: from initial brand building to the transformation of a design or book – based property into a media brand and international market entries. Also, brand owners can take advantage of Bernd’s experience in planning and closing master-toy-agreements.
Licenses and retailers will profit from in-depth knowledge when choosing Licensing Properties and planning marketing campaigns and expanding networks within the industry.
Coaching & Sparring brings the Do’s and Don’ts of Licensing & Merchandising to trainees and junior executives. Senior industry players might take the chance to exchange ideas and discuss habits.
Last but not least, CONRAD ENTERPRISES’ Communications services include text creation for advertisements, newsletters and press releases as well as the moderation of events.