Hello Neighbor says hello to Evolution, newly appointed as global brand licensing and merchandising agency.
Indie game publisher tinyBuild Games has appointed global licensing and brand management agency Evolution to develop and manage a worldwide licensing and merchandising program for its highly anticipated video game franchise Hello Neighbor, that has garnered over 600 million combined views on YouTube with pre-alpha game builds alone prior to its summer 2017 launch. The announcement was made by Luke Burtis, Managing Partner, tinyBuild Games and Travis J. Rutherford, Partner / Chief Revenue Officer, Evolution.
Hello Neighbor is a PC stealth horror game with Artificial Intelligence as an opponent. In the game, a player moves into a brand new suburban neighborhood and fears his neighbor might be hiding something sinister in his basement.
“When we first saw Hello Neighbor from Dynamic Pixels and tinyBuild Games, we knew this was going to be a massive commercial success,” commented Rutherford. “With Pixar-style visuals, and tense gameplay, demand for the game is already evident from its YouTube hits and will appeal to a broad demographic audience of males and females.
“We have literally been inundated with inquiries from industry leading manufacturers for Hello Neighbor given the engagement we already have on YouTube and positive reviews from prominent bloggers, and it was clear that we needed to partner with a best in class licensing and brand management agency,” says Burtis.
Key product licensing categories for the brand will include toys, apparel, accessories, back-to-school and novelty.