Peanuts fashion and accessories collection for kids and women is available to buy at Zara stores worldwide, in a deal brokered by CPLG’S Spanish office on behalf of Peanuts Worldwide LLC.
The 10-piece collection for girls aged 4 to 14 years includes denim dungarees, t-shirts, a dress and sweatshirt, as well as plimsols, a backpack, and an on-trend khaki parka all featuring the iconic Snoopy and Woodstock characters.
For the older fans, an ankle length khaki jumpsuit and an oversized shirt are both available in women’s sizes small, medium and large.
“We are thrilled to secure the launch of these multi-target collections in Zara, which confirms Inditex’s continued commitment to Peanuts as we extend the alliance between these two major companies. Peanuts is an evergreen brand that resonates with different generations of fans making it an attractive brand for global retailers like Zara and the rest of the Inditex brands” said Pau Pascual, Managing Director Iberia, CPLG.
“Peanuts has had a long-standing relationship with many of the Inditex brands and we are happy to continue our partnership through this Zara collection,” said Tara Botwick, Senior Director of International Licensing, Peanuts Worldwide. “Zara’s role as a key player in the fast fashion industry keeps Peanuts front of mind with the key millennial demographic.”