CPLG will be building on the existing success of the Hatchimals brand with plans to hatch new and creative licensed products across all markets.
CPLG is pleased to announce it has been appointed by Spin Master Ltd., a leading global children’s entertainment company, and a top ranked global toy manufacturer, according to the NPD Group*, to represent Hatchimals across the UK, France, Germany, Benelux, Italy, Iberia, Central and Eastern Europe and the Nordics.
Spin Master revealed a world of wonder and discovery with the launch of Hatchimals on October 7, 2016. CPLG will be focused on expanding this magical toy phenomenon into new product categories including apparel, home, stationery, food and health and beauty.
“We are thrilled to be working with Spin Master to represent Hatchimals, a truly magical toy,” said Peter Byrne, CEO, CPLG. “We look forward to launching new creative product ranges across all target categories, opening new retail distribution for the brand and increasing retail presence for all species and characters living in Hatchtopia.”
“We have seen a tremendous response to Hatchimals, and are thrilled to be working with CPLG to help bring the magic of Hatchimals to life across new product categories in Europe,” said Ben Gadbois, President and COO, Spin Master Ltd. “This deal, in addition to our other plans for Hatchimals in 2017, will build the brand and fuel children’s imaginations for years to come.”
Nestled inside a brightly speckled egg, the Hatchimal relies on a child’s curiosity, care and nurturing. The Hatchimal responds to the power of human touch and begins to hatch and communicate through taps, pecks, lights and sounds—which Hatchimal is inside is only revealed when it hatches. Following the launch, Hatchimals became a global hit, and was marked a top toy by many retailers, as well as receiving the prestigious Innovative Toy of the Year award from the Toy Industry Association of America and the Toy of the Year award at the UK Toy Industry Awards.
*Source: The NPD Group Inc. / Retail Tracking Service, January-December 2016