VIZ Media Europe has appointed CPLG to represent the Japanese iconic brand and licensing phenomenon “DORAEMON” in Italy.
The popular Japanese anime TV series and 360-degree licensing phenomenon“DORAEMON”, is now on track to extend its success story further into Europe. Global licensing company CPLG, on behalf of VIZ Media Europe, will develop a broad licensing program for the comedy-adventure TV show in ITALY.
Since its launch in 1969, “DORAEMON” has been one of Japan’s most popular multimedia franchises. With new content every year, it dominates the television, cinema, publishing, merchandise and promotions market in Asia, with annual retail sales in excess of €600 million.
In Italy, the TV series started on Mediaset 10 years ago before moving to leading kid’s broadcaster ITALY BOING where it is one of the top rated shows on the channel.
“We’re delighted to cooperate again with VIZ Media Europe and to be working on the world of “DORAEMON” in Italy. The iconic characters featured in the exciting adventures of Doraemon are deeply ingrained in the Italian culture. It is a perfect property for boys and girls of all ages and we are excited to secure partners to extend the brands success to the Italian Market”, says Maria Gurrieri, Managing Director CPLG Italy.
“With CPLG we have found the perfect partner to team up with to bring Japan’s top-rated animated TV series and licensing phenomenon ‘DORAEMON” to the Italian market. We are looking forward to working with CPLG to further extend the amazing success of this brand”, adds Aâdil Tayouga, EMEA Licensing and Retail Manager of VIZ Media Europe Group.
Nobita is a young boy whose life is changed forever the day Doraemon — a “cat-shaped robot” from the 22nd century — pops out of a time portal in Nobita’s top desk drawer. Doraemon has been sent back in time by Nobita’s great-great grandson to change Nobita’s legendary tragic life for the better, and thus improve the life of all his descendants. Unfortunately, underachiever Nobita seems to cause a great deal of his own misfortune, and the addition of an endless supply of futuristic gadgets from Doraemon’s “4th Dimensional Secret Gadget Pocket” usually creates even more trouble!