“Deer Little Forest” Appoints Icon Licensing as Russian Agent

Global Brand Network Reached 27 Countries.
Koko Rose Media is proud to announce the appointment of Icon Company, Ltd. as its licensing agent in Russia and CIS for Deer Little Forest, an arts & lifestyle brand created by Jo Rose. The latest partnership brings Koko Rose Media’s global licensing network to a total of 27 countries across three continents.
Icon Licensing is an independent Licensing Agency founded in 2012, headed by CEO Maria Tkachenko. Icon’s impressive roster of international and local clients includes arts & lifestyle, character, and fashion brands such as Little Mole, Burda, Olly, Sega, and Frida Kahlo. The agency manages across all categories, from Arts & Crafts, Publishing and Apparel, to Cosmetics, Home Textiles and Home Goods.
Maria Tkachenko, CEO of Icon Company commented, “We’re very enthusiastic to start our cooperation with Koko Rose Media and Deer Little Forest. We were attracted by the brand’s unique style and its development story from greeting cards to a distinct brand for both preschool and arts & lifestyle. Moreover, the idea of a band of woodland friends will be clear to our kids and parents, and we see great potential in our territories for development, starting with picture books and paper products to toys, apparel, confectionery, BTS and other products.”
Lisa Hryniewicz, Managing Director of Koko Rose Media added, “We are delighted to partner with Icon Company in Russia and Eastern Europe, countries that are a natural fit for Jo’s charming and artistic designs. Icon’s experience and ingenuity in developing Arts & Lifestyle brands in this important market make them the ideal partner for Deer Little Forest.”
Deer Little Forest is an Arts & Lifestyle brand created by Jo Rose featuring a collection of animal and nature inspired designs. Jo’s utterly unique illustration style, which won her a Henries’ Award nomination for Most Promising Artist/Designer, is created using an original combination of hand-drawn illustrations, cut outs, patterns and photography.
Launched as a licensing brand in 2013 at BLE, Deer Little Forest had already been widely sold as greeting cards in high-end UK retailers such as Harrods, Liberty, John Lewis, Selfridges, Paperchase, and Rizzoli Book Shop in Somerset House. It has grown from a greeting card design concept into both an instantly recognizable Arts & Lifestyle brand across stationary, apps, homewares and publishing.
Key deals include: monthly activity pages in UK preschool activity magazines GET BUSY and BUSY TIME since February 2015, alongside such known brands as Peppa Pig, Bob the Builder and The Gruffalo; beautiful 18-game App featuring memory games, puzzles, greeting cards and a full digital book (available on iTunes and iOS); and first homeware products at retail in Germany.
Jo Rose is also the creator of Flora of the Forest (52 x 11), a preschool animation series in development with Executive Producer Karen Fowler (three time Emmy and Parent’s Choice Award winner) and King Rollo Films (multi-award winning studio behind international hit series Poppy Cat, Mama Mirabelle’s, Humf, Paz, and Maisy).
All Deer Little Forest rights are held by Koko Rose Media, a joint venture between Managing Director Lisa Hryniewicz and Creative Director Jo Rose. International licensing rights are managed by: Brand Licensing by Burda (Germany and GST); Think Tank Emporium (US & Canada): and Empire Multimedia (China, Korea, South East Asia).v